We'll miss you, U Street!


Please note that you'll still be able to order your favorite CakeLove cakes after January 1, 2016.  The cakes will be available to for delivery or pick-up from our new warehouse location in Alexandria, VA.  

After 13 wonderful years, the day has come for us to say goodbye to U Street.  Yes, we're closing CakeLove's first shop: a tiny little storefront on a strip of DC that for decades epitomized the devastation resulting from the 1968 riots but has since blossomed into a vibrant neighborhood reminiscent of its glorious past as DC's Black Broadway. While I'm sad to leave the many friends and neighbors of this wonderful community, I'm very excited for this change.  Over the last few years, I have been working to transition CakeLove from a string of brick-and-mortar stores to a new business focused on portable, ready-to-eat premium desserts.  The closing of our flagship location marks the completion of this transition and the launch of a new CakeLove.

To celebrate our 13+ years on U Street, we're throwing a party at the shop this Saturday, December 19, from noon to 3 PM.  If you're in DC, we welcome you stop by and say hello (and goodbye!).  Here is the official press release about the new CakeLove and the party.  We'll miss you, U Street!

FOR IMMEDIATE RELEASE — Dec. 16, 2015

DC’s CakeLove Expands with New Online Store in Response to Demand for CakeLove in a Jar

Bakery Shutters U Street Location to Focus on New Line of Business

WASHINGTON, DC — CakeLove, a DC-based cake bakery founded in 2002, is launching a new online store this month in response to significantly increased demand for its premium grab-and-go dessert, CakeLove in a Jar. To facilitate CakeLove’s growth and expansion, the company is shuttering its long-time U Street location.

To mark the start of this great new chapter, CakeLove is hosting a party on Saturday, Dec. 19, from noon to 3 p.m. to celebrate its 13+ years at 1506 U Street NW with neighbors, friends, fans and supporters. 

The launch party will include a cake-cutting ceremony to mark the official launch of a new CakeLove, free giveaways of CakeLove's new product, CakeLove in a Jar, and a raffle of several autographed cookbooks by CakeLove's founder, Warren Brown. 

"The closing of CakeLove's flagship location marks a new beginning for us," says Brown, who left a career in law to start his own business 15 years ago. "For several years, CakeLove has been transitioning away from its brick-and-mortar stores and developing a new line of grab-and-go premium desserts. Our goal is to expand beyond the greater DC metro area and into more supermarkets and specialty grocery stores across the nation."

CakeLove in a Jar is already available in a number of grocers on the east coast, including Whole Foods across the mid-Atlantic, Mrs. Green's, Kings Market and Balducci's in the New York metro area, numerous independent grocers in the NYC tri-state area, plus specialty grocers like Glen's Garden Market and Union Kitchen Grocery here in DC. It is also available through its online store at www.cakelove.com, in select Springhill Suites, and on Norwegian Airline flights.

Customers in the DC region will continue to be able to order CakeLove's signature layer cakes through www.cakelove.com. Those cakes will be available for delivery or pick-up from the U Street location before December 31, 2015.  After the New Year, cakes will be available for delivery or pick-up from CakeLove’s new warehouse space at 4940 B Eisenhower Ave, Alexandria VA 22304, with additional pick-up points around the DC metro area to be determined. 

The hours of the U Street shop for the last week of December are:

Dec 24, 2015: 8:30 AM to 3 PM
Dec 25-28, 2015: closed
Dec 29-30, 2015: 8:30 AM to 5 PM
Dec 31, 2015: 8:30 AM to 3 PM

For more information, contact: 
Warren Brown
Founder, Cakelove
warrenerrol@gmail.com
202-320-9922 

The gorgeous drawing of CakeLove's U Street store is by Mary Belcher, who gave it to me as a gift in 2002. You can check out more of her awesome watercolors at www.marybelcher.com

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